Gone are the days of just signing to labels. Artists need successful productions to have been released before a label will consider them. We teach this and also how to negotiate record deals.
Music talent is innate, but at the academy, we hone and nurture it to the next level, preparing students for the competitive music landscape.
Our courses cover royalty streams, business models, music copyrights and contracts. The Academy proudly offers the best music business education in Africa.
Only at the Academy are production, music and business taught in depth. From real shows to proper contract negotiations, we offer education that will bring you the success you deserve.
The most practical music industry education that exists. Students engage in real recordings, live shows and actual business negotiations for genuine industry experience.
We boast the industry's best including Tim Kraft, with 29 Gold/Platinum albums, Peter Pearlson with 8 SAMA Awards and Evert de Munnik, producer of renowned local and international bands, and Jorge Arrigone, SAFTA award winning film score producer.
Instructors like Peter Pearlson, undoubtedly South Africa's top music producer, and Nick Matzukis, SA's top entertainment lawyer and industry consultant, guide our students.
Our network spans the SABC and Gearhouse to Multichoice and Sheer Music Publishing, ensuring that our students are well-connected from the start.
With ties to institutions like SAMPRA, CAPASSO and The Music Publishers Association of South Africa, our students are introduced to the industry's heartbeat from day one.
The academy is a nexus for major music industry events. Both campuses frequently host industry-shaping events like Music Exchange, the MPA-SA Copyright Conference and more.
We pride ourselves as being the core of the industry. If you can't meet the right people here, you're not on campus!
Our graduates acquire their own pages on the Avid ProTools Certified Operator Database, which truly exposes them to global opportunities.
ASE is acclaimed as the most highly accredited Avid Pro Tools learning centre in the Southern Hemisphere. This underscores its global reputation in music and audio education.
ASE's campuses are equipped with state of the art gear including rare console like a Neve, an SSL4000, and an Audient ASP8024.
Boasting over 240 Apple workstations and modern gear such as the Avid S6 and D-Show, ASE sets the gold standard in audio education facilities.
The ATV Department is the destination for aspiring screen media professionals, offering practical, comprehensive training in video.
From camera-work and editing to copyrights and distribution contracts, ATV ensures that graduates are ready for the video and broadcast industries.
From a Tricaster to Media Composer, from state of the art Blackmagic cameras to sublime editing suites, ATV has it all.
We have top industry mentors such as Rusty Stanley, leading TV and video producer, Tanya von Abo, leading video editor, having worked on productions for Disney, Multichoice and several others.
Success in music hinges on understanding royalties, business models, contracts and copyrights.
Only at ASE does Nick Matzukis, the author of SA's only definitive music law textbook, teach.
You won't just be taught the theory of royalty streams, copyright and contracts. You will, in the most practical way possible, apply these principles to your own music, process your copyrights, and negotiate real recording and other music industry deals, clause by clause.
You need to understand music industry royalty streams to earn the money you deserve. We will also teach you how to start your own record label.
The term 'state of the art' does not begin to describe the level of equipment at the academy. You will be taught on the gold standard of equipment, whether it is live, music production, audio for film or broadcast that interests you.
All students are issued a personal academy email address, unlimited high speed internet access, and cloud storage for their recording projects.
With campuses at landmarks like SABC's Radio Park and the legendary Spaced Out Sound, ASE offers a unique blend of history and modern studio technology. Both our studio campuses (also set in student hubs) ensure that you are plugged into the industry from day one.
